Playing the In-Sider's Game in the Chinese Market

Despite long odds, China remains the world’s second largest economy and in some industries has become the world’s largest market. China is not going away any time soon. So figuring out how to compete and win in China has become an increasingly challenging and yet an increasingly crucial hurdle to surmount.

Any serious firm that competes to win understands the importance of being an insider in their markets. And this is certainly the case for foreign firms operating in China. Central to achieving this is an “in China for China” strategy. Such a strategy requires significant investment, adjustments, and local autonomy. But it pays big dividends. Two examples illustrate this difficult but potentially fruitful path.

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